you are a marketing officer working for royal caribbean inter

You are a Marketing Officer working for Royal Caribbean International. Your bosses need to know if the products they are offering on their New Zealand Explorer of the Seas Cruise experience are meeting the needs and preferences of their guests. Royal Caribbean International want to achieve a five star customer satisfaction rating with the aim of becoming the best cruise line in the South Pacific region. Key aspects of the cruise experience include: Ports of call Shore excursions The ship itself On-board activities (entertainment, pool, kids activities, seminars, spa, bars, dance lounge, etc.) Dining options (range, food quality, service quality, etc.) Rooms (cleanliness, quality, noise, bed comfort, bathrooms, etc) Whether people would recommend the cruise to others or whether they would return themselves
You decide to undertake a marketing research project and need to produce a marketing research plan. The plan must contain the following: 1. Introduction: A short introductory background to Royal Caribbean International (300 words max). 2. Research objectives: The research objectives of the report. You can come up with your own research objectives. 3. Literature review: about guest satisfaction and behavioural intentions in cruising (about 600 words, 4 academic references minimum). 4. Sampling plan to survey guests. 5. Questionnaire: Design a questionnaire that addresses your research objectives (25 questions maximum). Use your creativity by using different measurement scales such as workhorse scales. You are welcome to use free questionnaire design websites to design your survey. Marks will be allocated for presentation. Questions should address reliability and validity issues. 6. Administration: Explain the administration plan for the survey. 7. Ethical considerations: Recommend ethical considerations for the research you will conduct

Read less

Calculate Your Essay Price
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more