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Course Overview
The purpose of this unit is to give students an insight to strategic management. This unit is not intended to transform you into strategic planners. It will however provide an understanding of the complexities of the process. The ultimate pay off for undergraduates is that this unit should lead to the realisation that a corporation is not and never has been built solely on functional skills practiced in isolation: a single, discrete silo of functional expertise cannot and will not lead to continued corporate success. Rather corporate success also requires that senior management be able to breakdown the artificial barriers that delineate the various disciplines. For example, growth by acquisition requires that the monies be found (finance), the two corporate cultures be melded and staff integrated (HR), the systems be integrated (IT), that accounting systems be standardised (Accounting) etc. This unit is the confluence of all the units you have studied in the past three years: it will reveal how well you have learned the lessons in your chosen field of training. This unit magnifies excellence and mediocrity.
The unit also seeks to develop a students ability to think critically, to evaluate and to decide between choices based on solid justifications.
apply the principles of corporate governance and understand the roles and responsibility of the board in assessing senior management
apply environmental analysis tools and evaluate the results of that application for organisations
evaluate the corporate value chain
manage the process of strategy formulation
assess organisational strategic leadership
describe the role of organisational culture and knowledge in implementation
– work effectively in a group, to apply the tools and principles used in this course to critically analyse a situation and formulate a course of action with long-term corporate consequences (Wheelen and Hunger 2004 p342).
– To demonstrate the ability to review a companys competitive context and logically argue a position
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