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Formal assessment. The module is formally assessed through two essays of (a minimum of) 3500 words (100% of the mark). This is in part based on the knowledge acquired during the European field trip. Continuing informal assessment through seminars and field trip. Students participation in seminars, practical exercises and the field trip is an important part of this course and crucial to the learning outcomes of the module. Course tutors use all of these to informally assess students progress towards successful completion of the course. The coursework assignment consists of two essays which together total 3500 words. The assignment due date is Monday 18th December. You will submit via Moodle and also run a plagiarism check via Turn-it-in. Essay 1. Marketing Planning. Explain the major stages in the marketing planning process. Outline how these stages should be employed by a hotel marketing manager in Barcelona to ensure a successful campaign to increase the number of British tourists it receives out of peak season. Essay 2. Segmentation. Examine the main forms of leisure segmentation in the hospitality and tourism industries, how marketers use this understanding in their marketing activities and how it differs from marketing in the conference sector. Illustrate with case studies including examples from Barcelona. Please see the Module Guide for: 1. detailed information on your assignment (see section 11) 2. the crtieria against which your assignment will be marked – VERY IMPORTANT! (see section 9) This section on Moodle contains the submission link and the link to submit via Turnitin
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