intl725 research methods tradedevelopment retail chain

INTL725 Instructions for Assignment #3 Question 1: You are the manager of a retail chain that has 100 convenience stores in Canada, 80 of which are named QwikMart and 20 FastMart. The QwikMart stores have been averaging $1 million in annual sales and the FastMart stores $1.1 million. The company president asks you: Would changing the name of the QwikMart stores to FastMart lead to an increase in revenue of $8 million? (Source: Adapted from HBR) Please provide an answer to the president with the three steps / three questions to address / three decisions to make with regard to business experiments. Hint: Please note that as manager, you just need to present the decisions to be made. You dont need to make these decisions, but you can provide insights on these questions. See PowerPoint attached for notes. Question 2: You are a researcher at Nova Bank that has 100 branches across Canada. You are asked to design a questionnaire for a survey on customer satisfaction. Please operationalize the concept of customer satisfaction, using the chart below (see PowerPoint attached for example of achievement motivation). Then design a questionnaire with 6 satisfaction questions; include a short introduction (2-4 lines) and 4 personal questions (see PowerPoint attached for examples of survey).

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