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ASSESSMENT DETAILS AND RUBRIC Individual Literature Review 30% (2000 words) Due: Part A Week 3 & Part B Week 7 Customer experience is the heart of marketing for every industry. You are required to review the current literature on the Integrated Customer Experience and write a literature review which could be suitable for publication in an academic marketing journal. Papers dealing with topics other than the specified unit will not be marked Your essay must include at least 7-10 current peer reviewed (scholarly) journal articles in addition to any textbook or magazine references. The Literature review is in TWO PARTS: PART A Project plan, structure and chosen references in a summary of no more than 250 words uploaded to Moodle by week 3 PART B The literature review of up-to 2000 words
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