management assignment question in todayrsquos increasingly competitive

Assignment Question:
In todays increasingly competitive market environment, The Total Customer Experience remains as one domain where marketing strategies and actions can secure a sustainable business future through effective brand positioning that is supported by relevant marketing value based deliverables.
With reference to this statement, select an organisation where significant improvements can be made to the total customer experience and then show where and how justified changes can be made.
Attention should be given to:
1. The adoption of the marketing concept as a working business culture.
2. Understanding Customers and Segmenting Customers.
3. Analysing Needs, Wants, Values and Expectations of Customers.
4. Creating Customer-based Value Propositions for Customer Segments
5. Managing the Customer Experience through Relationship Marketing & Customer Care.
6. Reinforcing the Organisations Identity (or Brands) through changes to the Marketing Mix Variables.
7. Research Requirements for the Organisation to track the Total Customer Experience.
8. The Outcomes from becoming more Customer Centric.
For each of the above areas, the existing position should be stated and then desired position be projected so that the MBA student has clarity about where the organisation is now and where it needs to be to achieve relevance in a highly competitive market environment.
The purpose of the discussion paper is for the marketing team to reflect, discuss and agree on agenda of items for change.

Read less

Calculate Your Essay Price
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more