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Question:
Write a report on one critical strategic management issue for an organisation of their choice in the Tourism and Hospitality industry.
Students are encouraged to engage with a Tourism and Hospitality business identified in the course or draw upon their own industry experience to uncover a key strategic management issue for a business in the Tourism and Hospitality industry.
Some key areas of strategic management in the Tourism and Hospitality industry that may be of interest could include the following; competition, resources, competitive advantage, business level strategy, corporate level strategy, organisation structure and controls, globalisation, entrepreneurship, leadership and sustainability.
This assessment seeks to develop the critical thinking skills and abilities of students through the identification of a relevant strategic management problem for a Tourism and Hospitality business and the development of a viable strategic solution for that problem.
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