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Provide an overview of the trends in the industry that your selected organisation operates within. What are the key trends and challenges. Ensure you incorporate the key digital trends within this industry context. You may wish to use tools such as SWOT, PESTLE etc.
1.
Legislation and Standards
Identify any relevant legislation and standards that are relevant to the marketing communications plan and discuss the impact that these may have on the proposed plan. Ensure you include discussion on the organisations intellectual property.
2.
Key Marketing Message
What is the key marketing message(s) you are going to communicate in this plan. Discuss how these message(s) meet the driving customer needs.
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