utm mkt3212 strategic marketing planning project management

Identify the academic and theoretical underpinning of marketing planning in a variety of contexts;2. Explain the role of strategic marketing planning from data collection to implementation;3. Examine the process and techniques of marketing planning in a variety of marketing-led organizations;4. Explore the range of planning tools and techniques and their limitations.Learning Outcomes: Skills and Attributes tested in this assignment:Successful students will typically:5. Explain the significance of the strategic marketing planning process and recognise the value of marketing planning for a range of organisations;6. Select, analyse and apply secondary research to conduct a marketing audit for a marketing-led business organisation;7. Assess the findings of a marketing audit in order to develop a marketing plan that is responsive to market and organisational changes and underpins the organisations marketing strategy;8. Appraise and justify the marketing planning strategies and concepts used by a range of organisations;9. Apply project management tools and techniques in a planning situation.

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