dbs mmk280 brand management customer based brand equity pyramid

1. The purpose of this task is to reflect on ones self and help you identify your personal values, qualities and skills at this point in time. Select ALL the key words in Table 1 by clicking on the box that most resonate (importance) with you from the list below. Feel free to add any other words that are not listed. It is important to identify all the relevant key words as this will assist in completing weeks 3 and 4 task.
2. From Table 1, rank your top five (5) personal values, qualities and skills in Table 2. Then demonstrate how you have achieved this attribute. Attempt to provide as much detail as possible. 2. Personal Branding and the Customer-Based Brand Equity Pyramid (Resonance Model)
The concept underlying the Brand Equity Framework is one of building strong brands. To build a strong personal brand, you must shape how e.g., potential employers think and feel about you. You need to build and convey the right type of experiences around your brand which ultimately leads to positive thoughts, feelings, beliefs, perceptions and opinions about you.
3. Your task is to apply the CBBE model building blocks to assist in building your personal brand.
a) Fill in the CBBE model (Figure 1) using key words which represent you as a brand (You can change the design if you wish e.g.,use boxes)
b) Provide a narrative (discussion) to explain how you have developed your personal brand based on the words you have included in Figure 1. 3. Reflection: Using the above information (including information from the Details table), write a Personal Summary in 30 words or less in Table 3. This can be challenging – it is a mere, short, single sentence or two, so make sure you have the right information to catch attention. The goal is to include your most distinctive features, so the reader or listener is intrigued and seeks more knowledge about you. Your statement can evolve overtime prior to submission.

Read less

Calculate Your Essay Price
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more