macmaster mkt102 consumer behaviour businesses and consumers

Choose 1 out of the 10 business news articles linked at the end of this document and find 1 current business news article from a newspaper, magazine or reliable Internet source and identify the consumer behaviour insights discussed (or implied) in these articles.
Identify each publication and issue, or website and posting date, that the article was found in.
Before you begin writing, create a list of what each article is saying about consumers and what assumptions appear to be made about consumer behaviour.
For each article:
Write one to two brief paragraphs discussing the consumer behaviour knowledge revealed in the article.
Identify (in one short paragraph) how consumer behaviour is influencing the business (or businesses) in the article.
Identify key consumer behaviour concepts or theories that have been used (or implied) when referring to consumers in each article.
Develop a list of the elements of consumer behaviour knowledge you believe should be explored in more detail if you were managing the business in the article

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