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PART A
Describe how the major industries of 1) Gym/fitness 2) Pay TV like Netflix, Presto, Foxtel and Stan e.t.c. and 3) eating out in restaurants are affected by the effects of the demographic trends listed below (positive and/or negative effects):
A) Present longer life span of senior citizen.
B) the Baby boomers generation who are approaching retirement but with money to spend.
C) Generation X with a growing family household and a huge mortgage (need to be tight with money).
D) Present smaller family unit and more “single adult” households (Generation Y and where spending money is part of every- day life)
PART B
Name some other important demographic trends. How might these trends affect the three industries in the report
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