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QUESTION 1: What is the importance of consumer behaviour and how that affects marketing and/or identify organizations that are good at being customer focused (or not). QUESTION 2: Discuss how culture affects people and their buying habits; you may wish to reflect what those differences are by looking at a global brand and identify their different strategies when entering new markets or you could discuss the importance of culture in marketing. Alternatively, you could reflect on situational influences and how that affects buying decisions. QUESTION 3: What are your views on masstige? Research on some of the luxury trends in Australia. Discuss some of the brand collaborations that you have come across. QUESTION 4: What is your perception or definition of a reference group in consumer behaviour? What associative reference groups influence your consumer behaviour? Which reference groups do you trust the most? Are you a part of brand communities? If so, which ones? Expand a little more
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