corporate entrepreneurial performance instructions for assessment assessing corpo

Instructions for Assessment : Assessing Corporate Entrepreneurial Performance For this assessment you will write a report of 2200 words in which you analyse and assess the current state of corporate entrepreneurship in an imaginary company, Company ABC, of which the details are provided below. Rationale As the entrepreneurial organisation aggressively pursues the future, managers must continually assess the actual levels of entrepreneurial activity occurring within the company. To get the company where they want it to go, they must first know where the company is at present. They also must track outcomes of this activity related to innovation and the firms competitive position. The Entrepreneurial Health Audit was introduced as a framework for determining 1) the levels of entrepreneurship (Entrepreneurial Intensity) being achieved in the organisation, as well as 2) the extent to which the corporate environment is conducive to supporting high levels of entrepreneurship (Corporate Entrepreneurship Climate). Chapters 3 and 13 of your prescribed text provide the relevant theories and detail two validated and widely used measuring instruments for measuring Entrepreneurial Intensity (EI) and Corporate Entrepreneurship Climate (CECI). The brief Use the EI and CECI datasets (provided below) that were obtained from an Australian high-tech medical equipment manufacturer, Company ABC, that has been developing and exporting a range of products for the past 15 years. The company employs 250 people in a single location in Melbourne. Hilary Trump is the CEO, supported by five general managers (R&D, Operations, Sales & Marketing, Finance and HRM) in what is largely a functional-type organisational structure. The EI dataset consists of six responses, those of the CEO and the five general managers, while the 15 responses in the CECI dataset are anonymous. Use these datasets to analyse and assess the current state of corporate entrepreneurship in the chosen company, and write approximately 1,500 words (excluding appendices) in which you present and interpret your findings. In your report you must clearly distinguish between Entrepreneurial Intensity (EI) and the Climate for Corporate Entrepreneurship. Things to consider Have you calculated all the relevant indices? Have you accounted for differences in responses to the same question? Have you synthesised the responses into meaningful interpretations? Have you followed a systematic approach in presenting your findings?

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