nbsp this assessment requires you to individually develop a critique o

This assessment requires you to individually develop a critique of public relations campaign of the brand you worked on in Assessment 2. This is an opportunity for you to connect your insights from brand contact audit with campaign critique. The questions you need to consider include but are not limited to:

What was the situation faced by the brand?

What were the goals and objectives of the campaign?

Who were the target publics of the campaign? Why them?

What were the strategies and tactics developed by the brand?

To what extent were they effective in achieving the objectives? And why so?

What are your recommendations in improving the campaign?

1.

What will be your goals, objectives, and target publics, if different from those of the campaign analysed?

2.

What will be the proposed strategies and tactics?

3.

Which budget items need to be considered?

4.

How does the timeframe look like?

5.

What will be the evaluation methods to assess the level of success of your proposal?

6.

Why do you think your recommendations can deliver a better result?

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