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This assessment item assesses the following unit objectives and learning outcomes: Professional Communication (PC) 3.1 Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts Social, Ethical and Global Understanding (SE) 5.1 Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues The purpose of this assignment is to encourage you to explore some of the principal theories in ethics, consider how these can be applied to real world business issues and communicate this knowledge effectively. Ethics Case Study: Guidance sheet A. Guidance for answering the assignment questions 1. Utilitarianism Include a brief introduction (one or two sentences) that describes the essential concepts of a utilitarian approach; Most of your answer should apply these concepts to the issue described in the case. Make sure that you identify relevant stakeholders, identify and quantify the consequences for these stakeholders, and calculate the effect for net happiness; Include a brief conclusion (one or two sentences) that shows your view on whether the action is moral, and is consistent with your analysis 2. Kantian deontology Include a brief introduction (one or two sentences) that describes the essential concepts of a utilitarian approach; Most of your answer should apply these concepts to the issue described in the case. Make sure that you consider both formulations of the Categorical Imperative that are discussed in the learning material; Include a brief conclusion (one or two sentences) that shows your view on whether the action is moral, and is consistent with your analysis 3. Virtue ethics Include a brief introduction (one or two sentences) that describes the essential concepts of virtue ethics; Most of your answer should apply these concepts to the issue described in the case. Make sure that you consider all of the key aspects of virtue ethics that were covered in the learning material. Your answer should also clearly identify those virtues/excellence or vices that are most relevant to the case, with some explanation; Note that you can use the virtues/excellences and vices identified by Aristotle, or those suggested by Stewart (at the end of the required reading), or the character strengths associated with positive psychology, or any other virtue (as a character trait or disposition); Include a brief conclusion (one or two sentences) that is consistent with your application. 4. Kohlbergs theory Include a brief introduction (one or two sentences) that describes the essential concepts of Kohlbergs theory of moral development; Most of your answer should apply these concepts to the issue described in the case. Make sure that you clearly identify one or more stages that are relevant to the case, and provide some explanation and justification; Include a brief conclusion (one or two sentences) that is consistent with your application.
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