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Presentation/PPT
27/08/2022
Students will work together to deliver individual and group components of the course.
Find a hotel/resort/tourism destination that will be your teams case to research and evaluate for both Assessment 1 and Assessment 2.
The purpose of the Report will be to present a case to the Global Reporting Initiative (GRI) related to the current and future sustainable CSR activities of a hotel/resort/tourism destination.
Students will form teams of 5-6 members (teams will be created in Seminar 2) who will draw on their individual strengths/skills/interests relating to:
o people (all human stakeholders)
o the environment (animal stakeholders and/or physical environment)
o financials (impact of CSR on financial sustainability of the business and future projections) o marketing (turning CSR into a product or service for the business)
o management (involved in ensuring effective collaboration among team members and tying together the teams individual report sections into a cohesive report – and responsible for writing the Executive Summary, Introduction and Conclusion with overall Recommendations. Management needs to create a Table of Contents to include contents reports done by every team member and need to include the names and student ID of every team member.)
o leadership (who will examine aspects of leadership both market segment and through management commitment to CSR).
October 2016 2
Choose a hotel/resort/tourism destination that will be your teams case to research and evaluate for both Assessment 1 and Assessment 2.
Analyse/critique/evaluate the case by applying ethical principles of corporate social responsibility (CSR) of people, planet and profit (sustainability) to evaluate the current CSR activities of the hotel/resort/tourism destination. In addition, the teams will examine what could be done to increase the level of CSR activity while ensuring the business is sustainable over the longer term. These activities will feed into the marketing strategy of the hotel/resort/tourism destination. It should be noted that evaluation of the CSR activities of the hotel/resort/tourism destination requires students to critique the marketing information that is produced by the business rather than accepting it at face value.
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