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Presentation/PPT
27/08/2022
1. Introduction This assessment is an individual assignment. The assignment has two sections (Part A and Part B): in Part A, you are required to write a scholarly academic article based critical engagement with a chosen topic; part B focuses on critical discussions of key factors that need to be considered for a medium-term corporate strategy Part A Mobility plays a critical role in the way we live. Our food, clothes and household waste all need to be transported, contributing to our economy and quality of life. Movement of people from one location to another without traffic stress is critical to ensure the quality of life to the people living in the city. But the increasing use of planes, cars and other fossil-fuel dependent modes of mobility are causing more pollution, putting at risk our environment and health. It can also be noted that the traffic accidents are affecting the society indicating the need for smarter mobility. Cleaner and smarter mobility/ transport can actually meet Omans need for mobility and at the same time deliver many public health benefits, including cleaner air, fewer accidents, less congestion and less noise pollution. Carbon-dependent transport sector can be turned into a clean and smart mobility system. The purpose of the task is to understand the significance of Smart Mobility, and explore their connection with IS-IT strategy. Write a research article critically analysing IS/IT strategy frameworks/models. Investigate the nature of IS/IT strategies that successful firms/cities undertake. You are required to focus any one of the following topics: Smart City logistics Urban Cable Cars A case study of Oman Mobility as a service Part B The objective of Part B is to formulate business processes/objectives and critically evaluate strategies pertaining to a city with particular reference to information systems and information technology applications. You are required to imagine a fictitious organisation belonging to smart transport business domain. You can make relevant assumptions such as annual turnover, contribution to GDP, market share, products/services etc. You are required to define and discuss the structural identity and analyze the organization using appropriate concepts and strategic decision-making models in relation to IS/IT strategy. You should define the various strategic choices available and identify the barriers to implementation. You are also required to initially analyse any key characteristics of the sector to which the identified organisation belong.
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