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Learning outcomes
On successful completion of this subject, you should:
be able to assess and explain the nature of marketing and marketing management in
Charles Sturt University Subject Outline
MKT501 201730 SM I-8 February 2017-Version 1 Page 2 of 19
contemporary organisations;
be able to find relevant and important information about organisations, their industries and
marketplaces from secondary sources;
be able to evaluate the key marketing aspects of segmentation, targeting and positioning
(STP) and be able to analyse an organisation’s approach to STP;
be able to apply the marketing mix and aspects of branding and positioning to a specific
target market and be able to evaluate competitors’ programs; and
be able to discover and evaluate how contemporary issues of environment, social media and
other technology, society and Corporate Social Responsibility (CSR) might affect marketing.
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