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Choose any two brands from the following FMCG product categories available in Australia: Instant coffee, Instant Noodles, Potato Chips, and Toothpaste. Choose one brand that is prominent in the marketplace and another one (same product category), which you feel Australian consumers are not very familiar with. Conducting secondary research you are expected to report on the breadth and depth of brand awareness (page 108; Keller 2020) for the chosen brands.
For any one of the brands discussed, identify the associations that you feel contribute significantly towards the brands equity. Using secondary research, you have to construct a mind map by undertaking a brand associations research task. You are expected to report on the strength
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