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Presentation/PPT
27/08/2022
Write 4 blog posts to be uploaded on the blogging platform you created in the first assignment. Each blog post must be at least 500 words in length and be an analysis of two (2) academic articles relating to current issue in marketing. Each of the 4 posts must be original text written by the student, not copy and paste. Graphics can be used but the source of the graphics must be referenced. Learning outcome/s and Graduate Attributes Addressing CLO 2: Apply critical thinking and technical skills to solve authentic business problems [AQF S2, S3]. 2.1. Conceptualise problems or situations (investigate, analyse, synthesize and evaluate); 2.2. Apply technical skills to authentic situations; 2.3. Solve complex problems; 2.4. Critically reflect on processes and assumptions. Preparation – Before starting this assignment, you should: 1. Read the Marking Key for the assessment 2. Review all the literature available on blackboard 3. Conduct an online search for academic and industry research on current issues in marketing 4. Choose the 4 different current marketing issues on which you would like to write the 4 different blogs of 500 words each. Assignment Instructions For this assignment you are required to create a blog and written in your own words four (4) separate blog posts on four (4) separate current issues that you consider important for Australian businesses and/or marketers understand. Therefore students are to research the causes of the issues and their potential implications for business. A review of the literature on the current marketing issue, i.e. a literature review, is to be conducted from which 4 topics are to be selected. Students will need to read and incorporate at least eight (8) academic journal articles at least two for each blog post on a topic. Students are also encouraged to review current industry publications around each of the topics for the four (4) blog posts. This secondary material and can include whitepapers and newspaper articles. It is important that in the review of the academic articles that you discuss whether there are different viewpoints or any inconsistencies between the findings by academics and industry research. Make sure that you consider the research design and methodology of the journal articles you are reviewing, and whether this has any implications for businesses in Australia. When looking at the industry material also look at the quality and source of the data on which the publication is based. In your discussion ensure you outline if the current marketing issue has any implications for current marketing issues, theories and practices. In addition, you are encouraged to take a viewpoint on the current marketing issues, and outline this in each of your blog posts. Conclude each blog post by outlining the key points and or impacts for Australian businesses and/or for marketers of the current issue in marketing you have discussed. Students need to demonstrate a good understanding of the issues and of the academic and industry thinking on these issues. In addition, students need to discuss the causes of the issue (i.e. why it exists) and the potential implications. Format: The blog posts should be proof read before submission, as marks will be deducted for spelling and grammatical errors. Details of all the articles and other sources of information (including any images that are copied from the internet) used in the blog posts must conform to the ECU reference guide format (found on the library website). Place the references and links at the end of each blog post. Clarity of the blog post: ensure the blog post is well written. It is to be clear, well organised, and professionally presented. Please submit the 4 posts as a word file through Turnitin to check the originality of the work. Please include the url of your blog in the word document to your so your lecturer can access it blog, please make sure it is public. check unit plan Unit plan for assessment 02
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The writer is very fast, professional and responded to the review request fast also. Thank you.
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