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Assignment Brief:
An-un-usual trademark case in China, when a court in China found in favour of Xintong Tiandi, a seller of leather goods with the name IPHONE on them. Apple lost the argument that the name was recognised as theirs.
The legal protection for those who innovate (create new concepts. ideas. products, services etc) is not fit for purpose. ? Critically review with relevant examples.
The Essay should be based on the following format:
Introduction (10% of marks and 300 words)
This should provide the objectives, scope, method and the contextualisation of the discussion.
Literature Review and Critical Evaluation (70% of Marks and 2400 words)
The legal registration/protection system is to be Identified and critically reviewed
The work should include a review of case evidence reviewing the efficacy of the protection to the innovator to be considered
Conclusion (10% of marks and 300 words)
This should provide end statements commenting on the achievement of the objectives stated
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