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1). By analyzing the business described below, please provide answers to the following requests:
1. Describe the market of the company.
2. Make a segmentation of the market.
3. Identify the target customers of the company (targeting).
With adequate finances, I would open a pizza business in Sibiu, which is among the most developed towns in the world. My business will involve employing five individuals, including two chefs, two waitresses and the pizza deliverer. Additionally, I have worked in a pizza parlour in the past, implying that I have relevant skills and knowledge to develop one. Our business will run for 24 hours unless there is a public holiday or weekends. The major services provided to the customers will include the ability to order a pizza online through our official website page; they can make calls and pizza; the delivery period will depend on the current demand, time of the day and the customer’s geographical location. The customers can purchase by visiting our stores. The delivery charges will depend on the location of the customers. However, the average cost of a pizza will be 20 RON or $5.2 for each 300g. Customers will get 15% off for purchasing more than three pizzas at once. The major activities of our business will be preparing and distributing pizza depending on the current demands. We will also be listing available meals online, creating a limited period offer. Other activities will include making analyses and demand tables to understand when the demand is high or low to be prepared. Our objectives will include;
Some of the micro-environment of our business will include;
Lastly, the public will also be essential in meeting our program; they include the media people, local people, customer protection groups, environmentalists etc. when a company satisfied the customers, it also creates goodwill from the public, which leads to a good image. The internal business is the element with the organization which will include;
Innovation; for better competition, innovation is essential in producing cheaper and better quality products compared to the current competitors.
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