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Case Study
Abercrombie & Fitch: Is it Unethical to be Exclusive?
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The case will focus on issues related to market segmentation targeting and/or positioning. You will be asked to answer questions following the case. Your analysis and recommendations must be strongly communicated to demonstrate your knowledge and understanding of the concepts learned in the course. Be creative in your work and ensure that all your recommendations are fully substantiated.
Students will be expected to read the case, identifying the main issues and, following the case method, provide a thorough analysis of case facts, identify and assess alternatives and provide recommendations to address the problems identified.
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