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Assignment:
Exercises:
Professional Development:
Exhibit 6–4: Strategic Thinking Map – Hierarchy of Strategic Decisions and Alternatives
Directional Strategies
Adaptive Strategies
Market Entry Strategies
Competitive Strategies
Implementation Strategies
• Mission
• Vision
• Values
• Goals
Expansion of Scope • Diversification • Vertical Integration • Market Development • Product Development • Penetration
Contraction of Scope • Divestiture • Liquidation • Harvesting • Retrenchment
Maintenance of Scope • Enhancement • Status Quo
Purchase • Acquisition • Licensing • Venture Capital Investment
Cooperation • Merger • Alliance • Joint Venture
Development • Internal Development • Internal Venture
Strategic Posture • Defender • Prospector • Analyzer
Positioning Marketwide • Cost Leadership • Differentiation Market Segment • Focus/ Cost Leadership • Focus/ Differentiation
Service Delivery • Pre-service • Point-of-service • After-service
Support • Culture • Structure • Strategic Resources
Unit Action Plans • Objectives • Actions • Timelines • Responsibilities
Ginter, P. M., Duncan, W. J., & Swayne, L. E. (2013). Strategic Management of Health Care Organizations (7th ed.). San Francisco: Jossey-Bass.
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