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Final Project Part 1
Select the scenario for your
Week 3
final project marketing plan.
, you will answer the following:
Conduct research to determine where improvements should be made to your product or service line. Discuss these improvements and the estimated cost in developing and launching these enhancements. This could be a product line extension, a service improvement, new packaging, Web site enhancements, etc. The purpose of this element of the marketing plan is continuous improvement. You should justify the need of these enhancements based on your research, such as a review of the competition, feedback from customers, or a review of the marketing environment.
Submit a 4- to 5-page paper written in APA format; including a minimum of three peer-reviewed articles from SUO’s online library justifying your explanations.
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