This is a very nice paper and reads very well. Thank you for another job well done!
How does a company use marketing tools and techniques to create brand awareness and value in the marketplace to influence the customerÃ¢â‚¬â„¢s perceptions of the product or service for the specific customer segment(s) being targeted?
What type of marketing techniques and tools help a customer understand the marketplace?
What is the concept of brand value?
How does the marketing plan guide the company in promoting its brands and services?
Why is STP important?
What is a SWOT analysis, and how does it help the brand position itself against the competition?
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