Mkt Essay

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12 Point Times New Romans Font
Need a separate abstract and conclusion
Please cite the sources within the article. Use the source listed below, and 1-2 others to support your argument.
Write a 2.5 Page paper in APA format to answer the following questions: What is the demographic profile of the American Idol audience. Below is a recommended outline.
1. Cover Page (See APA Sample paper)
2. Introduction a. A thesis statement
b. Purpose of paper
c. Overview of paper
3. Body
***Answer each question***
a. Define the management decision problem confronting Melissa Marcello and Julie Litzenberger and a corresponding marketing research problem and show the linkages between the two. Cite source with in-text citations.
b. Apply the components of the marketing research problem listed on PAGE 61 to suggest what research can be done. Cite source within-text citations.
c. Describe key concepts to be used in the marketing research problem approach. Cite source with in-text citations.
4. Conclusion – Summary of main points a. Lessons Learned and Recommendations
5. References – List the references you cited in the text of your paper according to APA format.

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550 words
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  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

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