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HSA Assignment
Due Week 8 and worth 300 points For this assignment, use the same health care provider as in Assignment 1.
Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills.
HSA DQ-1
“Designing Health Care Marketing Channels” Please respond to the following:
Describe a health care provider with which you are familiar and discuss the function and flows that needs to be performed by that provider’s marketing channel. Provide specific examples to support your response.
Referring to the same health care provider, determine the optimal design of health care delivery channels. Explain your rationale.
HSA DQ-2
“Managing Health Care Marketing Channels” Please respond to the following:
Analyze the types of challenges companies face in managing their channels and determine which is the most difficult to address. Explain your rationale.
Describe a realistic situation that would call for channel conflict management and how that conflict could be addressed. Provide specific examples to support your response.
“The Trouble with Aid”
Based on the following article:
Identify the most significant problems with the way foreign aid is presently dispensed by international lending institutions. Then tell the class whether or not you agree with the thesis of the article.
Why Aid Doesn’t Work
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