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Jamella Miller
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Re:Topic 2 DQ 2
Phenomenological qualitative research is used when you are describing an event, phenomenon, or activity. In this form of study interviews, watching videos, reading documents, and visiting places or events are done to help understand the meaning of what is being studied (Sauro,2015). This form of study often hold interviews between 5 and 25 of common themes to build a significant database to lookup help validate your findings (Sauro, 2015). Phenomenologists often refer to the “lived experience” and data is often limited to interviews, while findings are reported as a rich description of the experience drawing on characteristics identified during data analysis (Ploeg,1999).
Ethnography qualitative research is when you put yourself in the target participant’s environment to get a better understanding of the goals, challenges, motivations, themes, and cultures that emerge. In this study, you do not rely on interviews or studies that other people participate in you get the experience firsthand (Sauro,2015).
These two studies are very different in the way the information is collected for the studies being done. The ethnography study is all observed by the person conducting the study from a firsthand view so that the data is not collected from multiple people. The phenomenological study is done by using multiple interviews and reading data collected by multiple other people and basing the data off what other people have gathered (Sauro, 2015).
References:
Ploeg, J. (1999). Identifying the best research design to fit the question. Part 2: qualitative design. Retrieved from http://dx.doi.org/10.1136/ebn.2.2.36
Sauro, J. (2015). 5 Types of Qualitative Methods. Retrieved from http://www.measuringu.com/blog/qual-methods.php
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