This is a very nice paper and reads very well. Thank you for another job well done!
describe a past purchase including the following:
1. Describe a purchase you made that included
all the steps
in the consumer decision process.
2. List the options you included in the Awareness set, the Consideration set, the Choice set.
3. For each set in your example, describe specific actions those marketers could take to move their offering to the next set.
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