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Assignment 2: LASA 1: Product & Price
Using the Waters Bottling Companyin
for the product you have selected/ invented/ created. Complete the following in MS Word: Be concise but complete in your analysis of each plan element. Your employer wants to know you have left nothing out in your analysis. This assignment represents Section 3 of the Marketing Plan. Use the guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 3– Product & Price (
Price Analysis and Determination
Alignment with Company Objectives and Strategies
Pricing Strategies as related to Supply & Demand
Competitive Pricing on Similar Products
You will create a complete Marketing Plan by the end of the course. You will write the third section of the Marketing Plan for this assignment. Use the Marketing Plan guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 3 – The Product & Pricing (
. Create a 4- to 6-page Word document for your Marketing Plan Section. Apply a standard business writing style using the Market Planning Guide sections as your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in the APA format. Use the following file-naming convention:
LastnameFirstInitial_M3_A2.doc
. For example, if your name is John Smith, your document will be named SmithJ_M3_A2.doc. Submit your Word document to the
M3: Assignment 2 LASA 1 Dropbox
Wednesday, May 17, 2017
.
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