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It is a real task to count the number of microcultures within Pinterest. On the “Explore Page†there are 22 topics to explore, but I noticed that those specific topics are not necessarily under the “Trending†heading. Which means there are even more topics to explore. Furthermore, the website allows users to get specific when exploring a topic. For example, looking under the topic “tattoos†there are many microcultures: tiny tattoos, watercolor tattoos, flower, minimalist, symbolic. That is just a few! The topic can even be explored by artist, body part, city, etc!
Which means a user can most certainly tailor their Pinterest feed to connect with many different people who have interests in other subcultures. “body art†is an interest that can be understood as a culture of people but not all people in that culture have the same specific interest or perspective of the topic. A member of that culture could be interested in piercings or henna art, or tattoos. A user interested in minimalist tattoos and contemporary mens fashion can connect with someone who likes body art, dapper sweaters and science fiction novels.
Pinterest can be a tool for business to reach their audience in many ways. Not only can a business use this site as a touch point to interact with its customers, but it can learn about the customers interests and needs by viewing their boards. A consumer can build a relationship with their favorite brands, use word of mouth about their purchases with friends, learn about new products, and buy stuff!
I created an account 2 years ago but barely use it. This assignment prompted me to explore the website and clean up my page a bit. I changed it to a business page and linked it to my blog. The only reason I changed the profile was to get the free benefits of analytics. Hopefully linking it will encourage me to use it more often.
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