The writer is very fast, professional and responded to the review request fast also. Thank you.
Presentation/PPT
27/08/2022
Which statement
best
illustrates attitudes toward international marketing research?
A.
Cultural differences greatly influence the marketing mixes of companies operating in different parts of the world.
B.
Because the world is rapidly becoming a global economy, there will be less need for marketing research.
C.
Marketing research is of little help when determining taste preferences in foreign markets.
D.
Fast-food restaurants use the same marketing mixes in all countries in which they operate.
Which one of the following phrases best describes the primary function of marketing research?
Gathering intelligence on competitors
Monitoring market trends and developments
Gathering information needed to help managers make better decisions
Conducting surveys and analyzing results
There are several possible reasons the Kinshasa Abroad restaurant isn’t doing well. To determine the reasons, what type of research should be done first?
Exploratory
Descriptive
Primary
Causal
_______ marketing research focuses on the short- or long-term decisions that the firm must make with respect to the elements of the marketing mix.
Problem-solving
Control
Performance-monitoring
Planning
1
Much of the data that marketing managers need to make routine decisions may already exist inside a company’s databases and be accessible through the company’s
decision support system.
corporate intranet.
accounting spreadsheets.
social media network.
A large marketing research firm has a focus on the energy industry. It collects information about the industry and publishes quarterly reports which are distributed to clients of the firm. It is said that this research firm is engaging in what kind of marketing research?
Focused
Syndicated
Commissioned
Private
If research subjects are hesitant to discuss deep feelings or sensitive topics, researchers may use
case analysis.
depth interviews.
projective methods.
focus groups.
A famous case in the 1980s involved Coca-Cola introducing New Coke after much research. What was the failure of New Coke largely due to?
A narrow conception of the research
Late and occasionally erroneous findings
The uneven caliber of researchers
Poor problem definition
When researchers specify that one variable affects another in a certain way, they’re stating the
hypothesis.
causal relationship.
decision problem.
concept clarification
Acme Corporation has identified several new market opportunities, but has limited funds to invest and therefore cannot pursue them all. Which function of market research will it conduct to identify the most promising opportunities?
Forecasting
Performance monitoring
Problem solving
When Visa contemplated a new logo, what was critical to consider as executives approached the research problem?
Exploratory research would help the company learn which design was best.
Although widely recognized, customers might perceive the current logo as not in step with the times.
It was important to do descriptive research to find out what customers wanted.
Major changes to the logo were needed.
A marketing research director that identifies and leads the direction in which the individual studies and overall programs go is said to be
proactive.
responsible.
reactive.
influential.
A marketing researcher is meeting with a manager who has identified a problem. During the initial meeting, the researcher asks, “Why do you think this situation has occurred?” How many times is it recommended for the researcher to ask why to dive deeper into possible causes of the problem?
Three
Five
One
Two
Data mining can be simply described as
combining data from multiple sources.
digging for useful information in the pile of internal data collected by most businesses.
linking computers to form a resource network.
using sophisticated statistical analysis.
Sometimes, research calls for a deeper look at the data by looking for differences or relationships across groups, a technique known as
cross-analysis.
cross-comparison.
indexing.
cross-tabulation.
One important consideration when monitoring the marketing environment is to acknowledge which factor?
Managers have direct control over societal trends such as those in the natural and competitive sectors.
The success of marketing initiatives is more dependent on conditions within a company than in the external environment.
Changes in the economic and technological environments have little impact on marketing decisions.
Societal trends, including social and political trends, occur in the uncontrollable external environment.
Doing a random count of automobile license plates in a shopping mall parking lot probably indicates that the researcher is using a
nonprobability sample.
probability sample.
sampling frame.
field force.
Asking why female customers prefer to buy tank tops rather than long-sleeved T-shirts is usually done when discussing
discovery-oriented decision problems.
research problems.
exploratory research.
strategy-oriented decision problems.
The general purpose of exploratory research is to gain _______ so that problems and opportunities can be more clearly defined.
definitive data
buy-in and support
facts and figures
insights and ideas
The writer is very fast, professional and responded to the review request fast also. Thank you.
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.
Read moreEach paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.
Read moreThanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.
Read moreYour email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.
Read moreBy sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.
Read more