Social Media Campaign

Note:  The “CDCynergy” web link provided in the web links section below may be useful in completing your social media campaign. The use of this web link is optional, i.e., not required.

B.  Write your community health nursing diagnosis statement.

1.  Explain how the health concern from your community health nursing diagnostic statement is linked to a health inequity or health disparity within the target population.

a.  Discuss the primary community resources and primary prevention resources currently in place to address the health concern.

b.  Discuss the underlying causes of the health concern.

2.  Discuss the evidence-based practice associated with the Field Experience topic.

a.  Identify data about the selected Field Experience topic from the local (e.g., county), state, and/or national level.

C.  Develop a community health nursing social media campaign strategy that will convey your health message and address the Field Experience topic by doing the following:

1.  Describe your social media campaign objective.

2.  Recommend two population-focused social marketing interventions and justify how eachwould improve the health message related to your selected Field Experience topic.

3.  Describe a social media platform you would use that is appropriate for communicating with the target population.

a.  Discuss the benefits of the selected social media platform in supporting preventative healthcare.

4.  Discuss how the target population will benefit from your health message.

D.  Describe best practices for implementing social media tools for health marketing.

E.  Create a social media campaign implementation plan by doing the following:

1.  Describe stakeholder roles and responsibilities in implementing the plan.

2.  Discuss potential public and private partnerships that could be formed to aid in the implementation of your campaign.

3.  Create a specific timeline for implementing your campaign.

4.  Explain how you will evaluate the effectiveness of the campaign.

5.  Discuss the costs of implementing your campaign.

F.  Reflect on how social media marketing supports the community health nurse’s efforts to promote healthier populations.

1.  Reflect on how your social media campaign could apply to your future nursing practice.

G.  Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.

H.  Demonstrate professional communication in the content and presentation of your submission.

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RUBRIC  .B:COMMUNITY HEALTH NURSING DIAGNOSTIC STATEMENT

NOT EVIDENT

A community health nursing diagnosis statement is not provided.

APPROACHING COMPETENCE

The community health nursing diagnostic statement does not identify a health concern or risk, does not identify the affected group or community, does not suggest a cause, or does not logically discuss the evidence and/or support for the diagnosis.

COMPETENT

The community health nursing diagnostic statement identifies a health concern or risk, identifies the affected group or community, suggests a cause, and logically discusses the evidence and/or support for the diagnosis.

B1:HEALTH INEQUITY OR DISPARITY

NOT EVIDENT

An explanation of how a health concern is linked to a health inequity or health disparity is not provided.

APPROACHING COMPETENCE

The explanation does not accurately identify a health inequity or health disparity within the target population, or the explanation does not logically discuss how the identified health inequity or disparity is linked to the health concern identified in part B.

COMPETENT

The explanation accurately identifies a health inequity or health disparity within the target population and logically discusses how the identified health inequity or disparity is linked to the health concern identified in part B.

B1A:PRIMARY COMMUNITY AND PREVENTION RESOURCES

NOT EVIDENT

A discussion of the primary community and prevention resources is not provided.

APPROACHING COMPETENCE

The discussion is missing key details about the primary community resources and the primary prevention resources, or the discussion is not appropriately related to the identified health concern.

COMPETENT

The discussion appropriately details the primary community resources and the primary prevention resources relevant to the identified health concern.

B1B:UNDERLYING CAUSES

NOT EVIDENT

A discussion of the underlying causes of the health concern is not provided.

APPROACHING COMPETENCE

The discussion does not accurately identify potential contributing factors for the health concern, or the discussion does not logically propose the underlying causes for the health concern based on potential contributing factors for the health concern.

COMPETENT

The discussion accurately identifies potential contributing factors for the health concern and logically proposes the underlying causes for the health concern based on the identified potential contributing factors.

B2:EVIDENCE-BASED PRACTICE

NOT EVIDENT

A discussion of evidence-based practice associated with the selected Field Experience topic is not provided.

APPROACHING COMPETENCE

The discussion is not well supported with evidence-based practice associated with the selected Field Experience topic. Or the discussion is missing key details relevant to the selected Field Experience topic.

COMPETENT

The discussion is logical and appropriately includes the evidence-based practice relevant to the selected Field Experience topic.

B2A:IDENTIFICATION OF DATA

NOT EVIDENT

Data about the selected Field Experience topic is not identified.

APPROACHING COMPETENCE

The submission does not logically identify data that relates to the selected Field Experience topic from the local, state, and/or national level.

COMPETENT

The submission logically identifies data that relates to the selected Field Experience topic from the local, state, and/or national level.

C1:SOCIAL MEDIA CAMPAIGN OBJECTIVE

NOT EVIDENT

A description of a social media campaign objective is not provided.

APPROACHING COMPETENCE

The description presents an objective for the social media campaign that would not feasibly convey the health message or address the Field Experience topic.

COMPETENT

The description presents an objective for the social media campaign that can feasibly convey the health message and address the Field Experience topic.

C2:SOCIAL MARKETING INTERVENTIONS

NOT EVIDENT

A recommendation and justification of 2 social marketing interventions are not provided.

APPROACHING COMPETENCE

The justification of 2 recommended social marketing interventions does not describe how each social marketing intervention is population focused, or the justification of 2 recommended social marketing interventions does not logically explain how each social marketing intervention would improve the health message related to the selected Field Experience topic.

COMPETENT

The justification of 2 recommended social marketing interventions describes how each social marketing intervention is population focused and logically explains how each social marketing intervention would improve the health message related to the selected Field Experience topic.

C3:SOCIAL MEDIA PLATFORMS

NOT EVIDENT

A description of the social media platform that would be used is not provided.

APPROACHING COMPETENCE

The description of the social media platform that would be used does not include logical rationale for why the selected social media platform is appropriate for communicating with the target population.

COMPETENT

The description identifies a social media platform that would be used and includes logical rationale for why the selected social media platform is appropriate for communicating with the target population.

C3A:BENEFITS OF SOCIAL MEDIA PLATFORM

NOT EVIDENT

A discussion of the benefits of the selected social media platform is not provided.

APPROACHING COMPETENCE

The discussion does not logically outline the benefits of the selected social media platform for supporting preventative healthcare, or the discussion does not logically describe how each benefit applies to supporting preventative healthcare.

COMPETENT

The discussion logically outlines the benefits of the selected social media platform for supporting preventative healthcare and logically describes how each benefit applies to supporting preventative healthcare.

C4:BENEFIT TO TARGET POPULATION

NOT EVIDENT

A discussion of how the target population will benefit from the health message is not provided.

APPROACHING COMPETENCE

The discussion does not logically outline the benefit(s) of the health message for the target population, or the discussion does not logically describe how the benefit(s) of the health message apply to the target population.

COMPETENT

The discussion logically outlines the benefit(s) of the health message for the target population and logically describes how the benefit(s) of the health message apply to the target population.

D:BEST PRACTICES FOR SOCIAL MEDIA

NOT EVIDENT

A description of best practices for implementing social media tools for health marketing is not provided.

APPROACHING COMPETENCE

The description of best practices includes one or more practices that are inappropriate for or not specific to the implementation of social media tools for health marketing.

COMPETENT

The description identifies best practices that are appropriate and specific for implementing social media tools for health marketing.

E1:STAKEHOLDER ROLES AND RESPONSIBILITIES

NOT EVIDENT

A description of stakeholder roles and responsibilities is not provided.

APPROACHING COMPETENCE

The description of stakeholder roles and responsibilities includes one or more roles or responsibilities that are nonspecific or inappropriate for the implementation of the social media campaign plan.

COMPETENT

The description identifies specific stakeholder roles and responsibilities that are appropriate for the implementation of the social media campaign plan.

E2:POTENTIAL PARTNERSHIPS

NOT EVIDENT

A discussion of potential public and private partnerships is not provided.

APPROACHING COMPETENCE

The discussion does not identify both public and private partnership that could be formed, or the discussion does not logically describe how each potential partnership identified would aid the implementation of the social media campaign plan.

COMPETENT

The discussion identifies potential public and private partnerships that could be formed and logically describes how each potential partnership would aid the implementation of the social media campaign plan.

E3:IMPLEMENTATION TIMELINE

NOT EVIDENT

A timeline for implementing the campaign is not provided.

APPROACHING COMPETENCE

The timeline for implementing the campaign is unrealistic or is missing key details related to the implementation of the campaign.

COMPETENT

The timeline for implementing the campaign is realistic and includes specific details related to the implementation of the campaign.

E4:HOW TO EVALUATE EFFECTIVENESS

NOT EVIDENT

An explanation of how the effectiveness of the campaign will be evaluated is not provided.

APPROACHING COMPETENCE

The explanation does not identify the tools that are necessary for the evaluation of the campaign, does not logically describe the criteria for campaign effectiveness, or does not logically discuss how evaluation tools will be used in the determination of campaign effectiveness.

COMPETENT

The explanation identifies the tools that are necessary for the evaluation of the campaign, logically describes the criteria for campaign effectiveness, and logically discusses how evaluation tools will be used in the determination of campaign effectiveness.

E5:COST OF IMPLEMENTATION

NOT EVIDENT

A discussion of the costs to implement the social media campaign is not provided.

APPROACHING COMPETENCE

The discussion does not identify specific elements of the social media campaign that would require financial support to implement, or the discussion does not logically describe the potential cost of implementing each of these elements.

COMPETENT

The discussion identifies the specific elements of the social media campaign that would require financial support to implement and logically describes the potential cost of implementing each of these elements.

F:REFLECTION ON SOCIAL MEDIA MARKETING

NOT EVIDENT

A reflection of how social media marketing supports the community health nurse’s efforts is not provided.

APPROACHING COMPETENCE

The reflection does not logically discuss the benefit(s) of using social media marketing for the community health nurse, or the discussion includes one or more nonspecific or illogical examples of how social media marketing supports the community health nurse’s efforts to promote healthier populations.

COMPETENT

The reflection logically discusses the benefit(s) of using social media marketing for the community health nurse and logically describes one or more specific examples of how social media marketing supports the community health nurse’s efforts to promote healthier populations.

F1:REFLECTION ON FUTURE NURSING PRACTICE

NOT EVIDENT

A reflection of how the provided social media campaign can apply to the candidate’s future nursing practice is not provided.

APPROACHING COMPETENCE

The reflection includes one or more nonspecific or illogical examples of how the social media campaign could apply to the candidate’s future nursing practice.

COMPETENT

The reflection logically discusses one or more examples of how the social media campaign could apply to the candidate’s future nursing practice.

G:SOURCES

NOT EVIDENT

The submission does not include both in-text citations and a reference list for sources that are quoted, paraphrased, or summarized.

APPROACHING COMPETENCE

The submission includes in-text citations for sources that are quoted, paraphrased, or summarized, and a reference list; however, the citations and/or reference list is incomplete or inaccurate.

COMPETENT

The submission includes in-text citations for sources that are properly quoted, paraphrased, or summarized and a reference list that accurately identifies the author, date, title, and source location as available.

H:PROFESSIONAL COMMUNICATION

NOT EVIDENT

Content is unstructured, is disjointed, or contains pervasive errors in mechanics, usage, or grammar. Vocabulary or tone is unprofessional or distracts from the topic.

APPROACHING COMPETENCE

Content is poorly organized, is difficult to follow, or contains errors in mechanics, usage, or grammar that cause confusion. Terminology is misused or ineffective.