Homework

Review the MKT 646 Marketing Plan Outline and Final Marketing Plan Evaluation Guide.
Write a paper of at least 900 words using the company and product and/or service identified and approved in Week #2. Your paper should include the following topics, which correspond to the Marketing Plan Outline and Assignment Rubric. You do not need to organize the plan by each topic, but must include all of these components. If you have made any revisions to your product after feedback from your topic submission, please include a revised product description here. This is not included in your 900 word limit.
Customer Analysis
Segmentation and Targeting
Market and Brand Positioning
Format your paper using West Writing Style Handbookguidelines.
Include a minimum of four sources, which may consist of readings from the University Library and other selections from credible sources. You are expected to use your textbook as a source but you should use at least four sources in addition to your textbook. Your textbook doesn’t count towards the four source minimum.
Please refer to the marketing plan outline (you can find a downloadable copy in the Shared Files) and remember to address the following sections in your paper:
5. Customer Analysisa. What are the customers’ key buying motivations? What value do they expect from the product or service?b. How do consumers go through the each of the stages of the decision-process for your product?c. Who are the decision-makers, influencers, consumers?d. Are there identifiable differences among consumers in this process?
6. Segmentation & Targetinga. How can this market be meaningfully segmented using the segmentation methods studied? Which methods provide the greatest isolation of your specific target markets?b. Do the segmentation methods meet the criteria for effective segmentation?c. Which specific target market(s) will you focus on in this marketing plan? Have you addressed any overlap among target markets (if you have selected more than one)?
7. Market and Brand Positioninga. How will your product be positioned in the minds of the consumers?b. What are the points of difference? Provide a positioning statement that clearly explains these points.c. What are the unique and significant elements of your brand? What are the sources for brand equity?







Calculate Your Essay Price
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Order your essay today and save 10% with the coupon code: best10