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Presentation/PPT
27/08/2022
This assignment consists of two (2) sections: a marketing plan and sales strategy, and a marketing budget.
Outline the demographic information for your company specified on the worksheet in the course text (p. 107 | Demographic Description). Click here for help accessing a specific page number in your eBook.
Hints: At American FactFinder (http://census.gov), you will find demographic information on potential consumers in your area. If you are selling through other businesses (such as grocery stores), indicate the number of those businesses in your local area. You will find information about such businesses in your local area at County Business Patterns (http://www.census.gov/econ/cbp/). Check Chapter 2 of Successful Business Plan for more research sources.
Use the factors listed in the course text graphic (p. 123 | Assess the Competition) to assess your company’s market competition.
Defend your plan to differentiate yourself from the competition using the information detailed on the worksheet in the text (p. 131 | Market Share Distribution).
Hints: Every business faces competition and the non-alcoholic beverage market is an especially crowded market.
Clarify your company’s message using the information provided on the worksheet in the text (p. 160 | The Five F’s).
Hints: Before you choose your marketing vehicles, you must determine the message you want to convey through those vehicles.
Hints: If you plan to use online marketing tactics, refer to the worksheet in the text (p.171 | Online Marketing Tactics) to aid your response. Remember that even if you’re selling through grocery stores you need to build your brand and social media is a major part of that in regard to beverages. Some of the marketing tactics that beverage companies use include: sampling in grocery stores, building a following on social media, sponsoring events, exhibiting at trade shows attended by retailers, and so on. You will use a combination of these tactics. For example, if you decide to give out samples in grocery stores, promote your sampling on your social media networks and those of the grocery store.
Hints: The goal of the marketing budget is to help you determine how much it will cost you to reach your market and achieve your sales goals.
Do NOT leave the “Marketing Budget†blank, assuming you will not have any marketing costs.
Recommend effective business strategies based on an analysis of domestic and global operating environments, market dynamics, and internal capabilities.
Analyze competitive positions including foreign market entry and the resulting impact on business strategy.
Write clearly and concisely about strategic management using proper writing mechanics.
The writer is very fast, professional and responded to the review request fast also. Thank you.
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