M2_A2 : Harley-Davidson: External and Internal Analysis

Assignment 2: Harley-Davidson: External and Internal Analysis
Instructions for this assignment: Perform all of the elements listed below.
This assignment has you complete two parts of a strategic business plan. To see how those parts fit into a full business plan, click here for a
strategic business plan outline
Part I – Analysis of the External Environment
This section should be titled “The Analysis of H-D’s External Environment.”
Part II – Internal Environment Analysis
Gather the financial information necessary to do a complete ratio analysis and the Balance Score Card (BSC) key metrics information.
This section should be titled “The Analysis of H-D’s Current Strategy: Two Views.” Be sure to include the ratio analysis. You may also include other graphics to support your narrative.
Perform a financial ratio analysis for the competitors after looking at trends in financial performance over five years, and compare the trends to industry averages.
This section should be titled “Competitor Analysis.” Be sure to include the financial ratio analysis. You may also include other graphics to support your narrative.This assignment should be 4 to 8 pages in length.
Submit your Word document to the
M2 Assignment 2 Dropbox
.

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