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MKT 383
Consumer Behavior – Term Paper Topics
Topic 1: Gender and Its Effect on the Consumer Purchase Decision
This paper may exceed 6 pages and has no MAXIMUM page count. Six pages includes only from Introduction to Conclusion. Do not include an Abstract. The body of the paper – the cover page and reference page are never included in the page count requirement. Use Subject Headers for Organization – minus 10 points if no Introduction & Conclusion subject headers are used and more depending on the topic you select. Minus 5 points if no cover page. Submit a formal academic paper. NO VISUALS IN THE PAPER! If you feel they are required – include an Appendix.
FOUR Authored references (your textbook may be one of the authored sources used). Your reference must be clearly cited in APA format within your paper & recapped in the reference page in APA to count
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