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Case Study—Siemens
Read the Siemens case study located in the section titled Case Studies in your textbook concerning the following situation:
Siemens is a leading global electrical engineering and electronics firm headquartered in Munich, Germany. Profiling a highly-diversified company, this case addresses the issue of optimizing the business portfolio through a coherent corporate strategy. An in-depth look at the programs designed and implemented at Siemens to spur management innovation provides a unique opportunity to study an organization’s efforts to facilitate the transfer corporate-level core competencies across business divisions in order to strengthen competitive position and performance.
The case opens with an introduction and a profile of the company. Management innovation activity at Siemens is then thoroughly reviewed, including the context, evolution, purpose, content, implementation, capability development, and performance measurement of the company’s top+ program.
This case study demonstrates how the principles of strategic management apply to Siemens’ structured and systematic approach to management innovation and business excellence. It also provides a framework for assessing the effectiveness of the company’s corporate management tools and programs.
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