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Each student is tasked to discuss about the business idea in the form of a mini business plan (3,000 words).
Mini Business Plan outlines the following areas:
Business idea to use: a bar & bistro restaurant
Table of Contents
I. Executive Summary
II. Industry Analysis
· Industry size, Growth Rate, and Sales Projections
· Industry Trends
· Long term prospects
III. Company Descriptions
· Company History
· Mission Statement
· Product and Services
IV. Market Analysis
· Market Segmentation and Target Market Selection
· Buyer Behavior
· Competitor Analysis
· Estimates of Annual sales
V. Marketing Plan
· Overall Marketing Strategy
· Product, Price, Promotions and Distributions
· Sales Tactics
VI. Design and Development Plan
· Development Status and Tasks
· Challenges and Risks
· Proprietary Issues
VII. Operations Plan
· General approach to operations
· Business Location
· Facilities and Equipment
VIII. Management Team
IX. The Economics of the Business, and Financial Projections
· Revenue Drivers and Profit Margins
· Start-up Costs
· Sources and Uses of Funds Statement
· Pro-Forma Cash Flows
X. Business Model Canvas
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