The writer is very fast, professional and responded to the review request fast also. Thank you.
Normal 0 false false false EN-US X-NONE HE /* Style Definitions */ table.MsoNormalTable {mso-style-name:”Table Normal”; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:””; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-pagination:widow-orphan; font-size:12.0pt; font-family:”Calibri”,sans-serif; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:Arial; mso-bidi-theme-font:minor-bidi; mso-bidi-language:HE;}
Mantis Models – An Excel design exercise
You are a product marketing manager for Mantis Models, a toy company dedicated to realistic insect models.
You have been asked to make a recommendation about how the advertising budget should be spent in the coming year. Last year’s marketing budget of $40,000 was spent equally in each of the four quarters. However, you think that a different quarterly allocation or budget amount would be useful to consider.
Mantis Models toys sell for an average of $40 and cost an average of $25 to manufacture. Sales are seasonal and seasonal adjustments to unit sales are:
Q1: 90% Q2: 110% Q3: 80% Q4: 120%
In addition to manufacturing costs, there are other costs to consider.
· Mantis Models has a sales force that costs $34,000 for the year. The sales forces costs are allocated $4,000 in Q1 and Q2 and $4,500 in Q3 and Q4.
· Overhead costs generally run about 15% of gross revenue.
Quarterly unit sales average 4,000 units when advertising is around $10,000 in the quarter.
Advertising increases sales but has a limit. A marketing consultant estimated the relationship between advertising and sales as follows:
Unit sales = 35 * Seasonal Factor * Sqrt (3,000 + advertising spend)
Assignment:
Design an Excel spreadsheet to model this business problem.
DO NOT JUMP STEPS. Use the FlipGrid to post questions and answers to the problem.
1) Create an influence diagram of the problem in power point. Use the influence diagram to understand:
What are the input items?
What is/are the decision variables?
What is the Output?
What are the calculations?
2) Sketch the excel spreadsheet you would develop. I have supplied you a pdf file to use.
3) Develop the excel spreadsheet based upon your sketch.
Turn in to the drop box all three files.
1) The ppt influence diagram.
2) a scanned copy of your sketch
3) A working excel file of the problem properly formatted.
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.
Read moreEach paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.
Read moreThanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.
Read moreYour email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.
Read moreBy sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.
Read more