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Write a (2 Pages Double Spaced, 11 point font -Maximum) case study addressing the following questions:
QUESTIONS:
What are the ethical challenges facing Marianne Barner (business area manager at IKEA) in regards to souring carpets from India? How can she address her short term and long term challenges? (2 Pages Double Spaced, 11 point font -Maximum)
SHORT TERM CHALLENGES
How should Marianne Barner respond to the invitation for IKEA to have a representative appear on the upcoming broadcast of the German video program? What actions should she take regarding the IKEA supply contract with Rangan Exports?
LONG TERM CHALLENGES
What long-term strategy would you suggest she take regarding IKEA’s continued operation in India? Should the company stay or should it exit? (Be prepared to describe the impact of such a decision and how you would manage it.)
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