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Changes that businesses must adapt to to stay relevant include customer preferences change in response to shifting
trends and generational differences, demographic changes, and innovations in goods, services, and social media. Reflect on the various potential changes of socio-cultural factors. Choose one specific factor and identify a company that illustrates positive adaptation to the factor to stay relevant and successful.
Describe how the company has responded positively. Then identify another company that has failed to prosper due to a change in a socio-cultural factor and why. Discuss and compare. What conclusions can your reach?
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