*********** **** ****************** ******* just **** ***** ****** ****** ******* ******* stages ** **** **** *** ******* is *** to *** ****** *** ****** ** usually negative ******* * lot ** capital *** **** invested in the ******* *** profit realized should ** ******** **** ** *** ******* ** ******** its ******** and **** ** ******* its ****** ****** ****** ** this point ** very *** *** **** ******* ** required ** ***** *** ******* *************** At *** growth stage **** significant ******* ** ****** to ************* *** ******* ** *** **** with **** of *** ***** *********** **** can be **** ******* ********* *** marketing ******** *** continued ********** ** the ******** *** ********* This **** **** in meeting *** ****** demand Sometimes ********** ***** ************ ********* of ***** ** **** ***** ***** *********** *********** **** researches *** *********** are ****** ** level ** **** ******* ** ******* or ******* This is ** ****** that *** product ** ******* ******** ************ ***** ***** *** introduction *** ****** ***** ***** ** maturity stages of * ******* **** *** primary focus ** * ******* ** to ******** their ***** market **** ***** ** characterized ** ******** ** ****** share *** reduction in ****** * part from ******** ***** there ** declining ***** ***** ** *** last competitive ***** of * ******** The main ******* ** **** ****** is declining ****** shares ******* profits *** ********* withdrawals ** some products There ** no ***** **** companies *** ***** **** ****** ** this ***** In both growth ***** *** declining ***** *** ******* faces stiff competition ** ***** *** *** ******** in the ******* ** evident **** the ***** discussions ************* is ** ****** stage ** competitive ***** The table ***** ***** the market ***** ** **** *** ************ **** ending ******* ** 2016 ***** quarter $7465 *********** quarter ***** $6916Third quarter ***** *********** ******* ***** *********** **** ending January 31 2015First quarter ***** *********** ******* $5949 ********** quarter ***** *********** ******* $6474 $5344   From *** ***** *********** *** market ***** of *** ******* *** ********* ********** ******** in ******* *** ****** **** is because ** *** ********* ********** *** *********** in terms ** *** technologies **** **** ******* the company ** ********* *** ********* ********* ***** ************ include; metadata-driven multitenant ***** which runs ** * ****** **** **** App ***** API ***** can **** ******** ******* **** Barriers *** ***** *** ********* **** *** ******* ***** ********* **** ******* *** market Barriers ******* *** *********** ******* ** protecting *** ******* *** ****** **** *** *** *********** ***** and *** pool ** *** ***** ********* make it **** ********* *** any firm ** ***** **** *** ****** *** ********** restrictions resulting **** *** emergence ***** ******** has **** ****** **** **** *** company **** ******** requires ******* **** *** computer ******* **** *** **** ** come ** Moreover * **** ******* ******* requirement ** *** ** ******* firm *** ****** *** ** ********** *** marketMoat ****************** is ******* of a ******* ** ******** ********** ** ***** ***** **** ******** **** ********* size ** *** firm intangible ***** ********* ***** *** **** moats ************* needs ******* ***** ************** ** *** market *** ******* ***** ** **** ********* ** being ************* in ****** *** ****** ********* ********** ** ******* *** business **** will ****** *** ******** ***** ********* ** ******** in ****** ************* should **** make **** of use ***** ***** ******* ***** ***** enables *** ******* to ******* ***** **** ***** ** services ** ***** **** **** will **** ************* ** **** ***** ******** ** lower ****** and ********** *** ********* ******* ****** **** consider increasing *** ****** **** ********* costs are ***** that ********* need ** ***** ***** ******** *** ***** ** ******** **** **** ** a **** *** ** ********* *** ******* ** *********** *** ******** ********* ************ ****** **** **** **** *** ** *** ********** ****** **** ** patents ********** ******* *** *** ***** ** ******** ******* ************* ** their ******** **** **** enable *** ******* ** make more profits ** top ** **** the ******* ***** to **** **** *** ** *** most ******** assets- *** *********** ********** *** corporate ******* ***** *** *** founding ********** *** ******** that *** ***** *** company to ******* ********** these considerations *** ********* ** ********** the ******* ** ******* ******* For ******** the **** ** **** important ** determining *** revenue and the profit ** *** **** *** *** **** ** this company becomes **** *********** ** ******** ***** ***** ******* ** *** ********* ** scale ********* ***** together **** intangible ***** are ***** ** ********** **** ***** ******* ********** ******** for *** ******* *** management ** the ******* ***** ** **** ** the soft moat ** ********* ** *********** ******** **** **** determine *** success ** *** ***************** **** ********** **** *** ********** which are used ** ******* the *************** ** *** ********** ****** ***** ********** *** ** *********** *** various forces **** **** every ******** and *** very *********** **** *********** ********* *** weakness of the ******* The ********** **** include; competition ** *** ********** ********* ** *** ******** **** the ******** ***** ** ********* power ** ********* and ****** ** ********** product ***** five ****** *** very ******* ** determining *** ******* *** the ****** ********* muscles ** *** ******* *********** ** any ****** ** ********** ** *** ****** ** companies ** ********** ********* ******* products ** offering same ******** in *** ****** ********* ********** ******** *** ***** which *** *** ****** movies ********* *** ** ******** *********** ******* of ********** in their ************** ***** ****** that **** ********** *** have ****** ** charge ****** ****** and ******* higher sales which transform ** **** profit ** ***** is *** *********** ******* The ****** *** *********** *** lesser the sales *** **** **** ********** **** ** ***** ****** ************* *** been **** ** ******* *********** by offering ******* ****** ******* This ********** **** helps *** ******* to ******* **** *** **** ************ ******* ******* ***** ** its *********** *** ********* ** new entrants **** the ****** can **** ****** *** ***** ** *** industry ** control the ****** ***** and legal *********** ** regulations are *** ***** *********** *** **** entry into *** ****** ****** costs coupled **** more regulations **** bar **** ***** **** entering ** ****** This **** **** **** with ** ******* established ******* position ** ****** share because ** low *********** ******* low ***** ******** **** ***** ***** constraints **** allow **** ***** ** ***** **** the market ************ the ******** ** *** ******* *********** ******* *** ******** ** ******* ***** ** ************* also ****** ** *** potential ********* ** *** *** ******** ** *** market *** ********** ************* *** ********** **** ************* *** only owner-enjoying ******** over ***** **** Industries can **** ** affected ** the ***** ** suppliers ********* ** ******* ****** ******** ********* arise **** firms that ******* at ****** volumes ***** ***** ***** *** **** ******* **** can ****** ***** costs **** more ****** ****** **** ********* technology or command ****** terms from ********* Supply side scale ********* ***** ***** ** ******* *** aspiring ******* either to **** into the ******** on a large ***** ***** ******** ********** entrenched competitors ** ** ****** * **** ****************** ******* Coca-Cola ******* because ** its ********* ***** ** *** afford ** *** ********** ********** and ****** ********* dislodging ***** ***** **** *** ******** ***** ** expansive ******* ************ can still ****** offer ******* cloud ** * ***** ***** *** ***** make profits **** ***** ******** ***** scale **** in *** market *** ***** of customers ********** ** ***** ********** ******* their ******* *** ***** ********* ***** *** ****** *** also ****** *** **** If * ******* *** **** *********** ********* *** **** ******* ********* ***** the ****** such ******* **** **** ** ****** ** ****** ****** prices ******* ********** ***** ****** *** ************ ****** **** ********* of ***** customers’ lack ** knowledge *** ******** the price ** ******* ***** ** ******* **** ****** Some ********* **** ** ***** *********** ******** ** ******** while other companies **** products ** services **** have ** *********** *********** *** goods ** ******** that *** be used ** ****** ** ****** *** example you *** ****** *** * ***** ***** ** * Lenovo ***** **** *** ***** of Lenovo ***** ********* **** ********* will *** *** Nokia *** **** ***** ***** ****** ******** losses ** the contrary ********* that ******* ***** ** ******** **** lacks ***** *********** **** ** *********** ** ******** ***** ****** ***** making profits * **** ******* ** this Service ***** ** Saleformcom ****** **** that ************* *** competitive ********** over *** ******* ********* *** company ****** ****** ******** which *** **** difficult to **** ** ** ***** ************* they ******** ******* ****** ***** ****** ********* ****** ********** clouds *** community clouds ***** put **** ***** ** ***** *********** The ******* also ****** * **** of ******************** *** can ******* ************ ******** ************ ****** *** *********** ** ********* Apart from **** *** *********** financial muscles have helped it ** expanding *** activities allowing it ** ******* **** ********* of scale ****** ***** **** is a ******* offered ** salesformcom and ****** ********* ** plan *********** and ********* *** ** one customer interactions ** is mainly used in ******* ********* ** digital marketing interactions ****** ****** ******* ****** *** *** ********* products *** can use this ***** in *********** customers’ **** with *** sales ***** *** ******* cloud **** will give * company * complete ******** ** ***** customers   Customers’ ********** considerations These *** ******* that **** ****** ******** ** ******** look ******** to * ******** ** **** case *** ******* of the ******** ** ********** ** the ****** in *** ******* that ****** is aware ** This ** attributed to the horizontal *************** *** vertical differentiation Products ** ************ are either ************** ************ ** vertically *** these make ** ******** ** ********* Horizontal differentiation ** **** goods are ********* *** ** same ***** One ******** will *** *** *** the ***** ******* ******** * ** For ******* one ******** ***** ****** service ***** ********* while *** ***** ***** cloud ******** *************** ** ***** hand ****** **** ***** ** ******** *** ********* ** terms ** ********* *** *** being sold at **** ****** ie Analytical cloud solutions and marketing clod in ********************** ***** **************** ******** ******* ******* ** ******** ********* ****** *** ************ on *** ***** ** *** ********* data *** ************* technologies *** *** ***** ********** ** ******** ***** Technologies are ********* faster **** ****** ********* ** *** aspects ** **** ***** include: *** ********* ** artificial intelligence; **** are robots ***** *** *********** ** **** over *** developing mind ** ***** race the block ***** ***** was *********** ******* ************* components and ******** of the ****** (ToT) *** *** *** technological ******* **** **** shaken *** world ** recent **** ****** ** ****** that *** *********** ** ***** technologies **** ** both * ****** *** *********** ** *********** *** ********* ** chain ***** *** ** printing ********* *** ****** ** *** ********* ** ************ These products *** revolutionizing *** ****** ***** *** ** **** ** ideal ** *** ******* ******** ** **** ** ***** services ***** ***** also ** ****** ** *** ******** ****** *** ***** is **** ** ************ ***** ********* ******** ***** the *** ************ shows *** competitiveness ** **** ******* ** world market                   References 1 ***** **** * and ******** Bamard J (1990) ******* ************ The ********* ResearchPropositions *** ********** ************* ******* of ********* ** ******** ****** ******* * ****** **** ****** ** a ****** *********** on ******** ************** Journalof Marketing ** ********** ******* ***** * *** ****** ****** * ****** **** Misuse ** ********** ** AmericanTragedy” Business ******** 24 ************

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