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Visit the following weblink: https://www.sba.gov/blogs/how-use-green-marketing-effectively-your-businessAlso read about how to get your products certified as “green:” http://green.wikia.com/wiki/Certification_of_Green_ProductsNext, explore the following weblinks that exemplify specific companies and how they report out on their sustainability practices:http://www.benjerry.com http://www.wholefoodsmarket.com/values/green-mission.phphttp://www.aboutmcdonalds.com http://www.unilever.com/sustainability/introduction/timeline/index.aspx
Part 1
Choose one of the companies whose web links are listed in the readings. Explore in greater depth some of the sustainable and ethical practices that this company has integrated into their corporation and how they have reported on it here. Explain which company you chose, what areas impressed you about their dedication to corporate social responsibility, and in what ways they are doing, or could do more of, “green marketing strategies?” Your assignment should be a minimum of 500 words in length. Cite references in apa format.
Part 2
Please share an example of a company you are familiar with (not one that is listed in this week’s readings, but another one that you have seen or heard about) that that uses “green” or sustainable marketing practices. Share the name of the company, the product or service they provide, and how they market their business as “green” or as sustainable.
Cite references in apa format. Minimum words is 150.
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