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Assessment brief
You have been appointed as an international business consultant for an upcoming high profile UK SME based in London. One of their key objectives for 2020-21 is to tap into the Chinese market for their “UHT milk for children aged from (3-11 years)”.
The company is expected to focus on specific target audiences (within Chinese market) that would see UHT milk from UK as a better proposition comparted to the current local options.Having access to international suppliers, the business fully intends to make use of the UK’s reputation as a land of quality, reliability, and transparency. Pre-school aged children and upwards are the ideal age to be ambassadors for the products due to their comprehension of what they like and dislike.
Introduction:
Business drivers behind the company’s expansion into the given country.
Trade Barriers
you may choose from the following
2. what possible consequences may occur if these are ignored by the SME?(FACTS AND FIGURES)3. Demonstarte the business uncertainities and opportunities created by the Trade Policies of the National Governemnt of CHINA. Give Facts and Figures. Ethical and social issues to be considered by the UK SME
Cultural preferances to be considered by the buisness
Exapansion methods to be chosen by the company
Conclusion
note: correctly use the Harvard Refrencing system for IN-Text ciatation and the Refrence section of the report
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