Assignment Type: Individual Project Deliverable Length: 7-10 slides with in-depth speaker notes in MS PowerPoint Points Possible: 180 Due Date:…

Please note: this is not the continuation of the same hypothesis used in your Units 1 and 2 IP assignments.Part I This assignment is framed around the concepts of data analysis and biases in Chapter 11 (Step 7) of the Sekaran & Bougie (2010) book. Click here to view the Sekaran & Bougie diagram on the research process. For the first part of this assignment, consider the following case. A marketing firm is evaluating the possibility of using a series of product promotions for the population of Cook County, Illinois. However, these promotions are based upon the US National demographics from the 2010 Census data. There is some concern that if the demographics of Cook County Illinois are significantly different than the US National demographics, the product promotions would not work. Download the Excel spreadsheet with the 2010 Census data sets for Cook County (Illinois) and the US National demographics from this link. Analyze and compare both data sets using the data analysis and biases concepts from Chapter 11 of Sekaran & Bougie (2010). Compare only those categories that you find are significant to your analysis in demonstrating whether the US demographics based promotions can or cannot be effectively used in Cook County, Illinois. Create a graph that compares the categories from each file that you consider relevant. Create a 3-5 slide presentation with in-depth narratives in the speaker notes section that displays the graph(s) and analysis on how the Cook County demographic categories you chose differ from the national demographics. Part IIIn the second part of the assignment, based on your research findings of the first part, create a 3-5 slide presentation with in-depth narratives in the speaker notes section. You are to provide your advice as to possible business ventures to pursue in Cook County, for either the scenario 1 or 2 listed below. Based on your analysis and interpretation from Part 1 of the assignment, research the Internet and your course materials for any additional data and resources to help you reach this recommendation. Document any assumptions or elaborations you had to make in the speaker’s notes section of the slides. Apply the standard of APA Style to the references section of your assignment, which should be your very last slide. Scenario 1: The marketing firm above has a request from a for-profit university that wants a recommendation on what new specific degree program should be pursued for the Cook County community. Scenario 2:The marketing firm above has a request from a development company that wants to know which specific businesses the stores should be leased to a new 5-store strip mall (small businesses) to be established within the Cook County community. Be sure to include supporting documentation and references using the APA 6th edition. Remember to use the data file format for the formatting of the data sets you are using from the Census Bureau reports. This APA format, although not currently listed in the AIU-APA guide, is used to point to raw data by means of a web address (use “Retrieved from”) or a general place that houses data sets on the site (use “Available from”). If the data files are from a government web site, the correct APA format starts with the parent organization, then lists the specific division or department that is housing the data. So, the appropriate format for the IP3 data which is found on page 211 of the APA Manual 6th edition (Rule Number 54) should look like: Department of Commerce, U.S. Census Bureau (2010). US population demographics [Data file]. Available from American Fact Finder web site, http: //www. factfinder2.cesus.gov.Of course you are using two data sets, so you should have an APA entry for each data set. Your work MUST include a reference list. All research should be cited in the body of the speaker notes. Reports without citations may not earn any higher grade than a ‘C’ letter grade. Your report should contain an abstract, a short introduction, and conclusion in addition to the body of the presentation. Please note that if you have a source in your reference section, you need to cite it in the body of the paper per APA guidelines and vice-versa.

Show more







Calculate Your Essay Price
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Order your essay today and save 10% with the coupon code: best10