This is a very nice paper and reads very well. Thank you for another job well done!
I subscribed to a number of resources to help me keep in touch with the retail industry. I just read this article and thought I would share it as this company did and is doing several things right in retail. First they are using a direct to the customer approach, not that an indirect model is bad but because they are customizing the product to meet specific customer needs, a direct approach makes logical sense. The owners started with an idea and an advertisement on Facebook. Today they reportedly make $500k a month (“Apparel, 2017). I am sure there was other investments but those are not disclosed in the article. I think a key aspect to their success is that they started with what they thought was a customer need, then let the customer help guide the product.
In your own words, are you aware of other success stories or companies who focus on the customer?
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