Dan Formosa: At the Forefront of Smart Design Like many new businesses, Smart Design was founded by a group of college classmates who wanted to…

 Smart Design was born. In the beginning, it was a hard sell—not the designs themselves, but the idea that the needs of individual people should be involved in the development of design. Formosa was interested in “how design can affect our quality of life, improve performance, and affect behaviour.” The original Smart Design team “pulled together techniques inbiomechanics and cognitive psychology,” recalls Formosa. “This was a type of an approach that no other design group was undertaking in the U.S. at the time, so it was an early test of our beliefs about what and where design should be.” Smart Design was successful throughout the 1980s, but Formosa admits that it was an uphill battle to convince clients that design was, indeed, for everyone.

 weren’t used to shopping for a potato peeler that actually felt comfortable in the hand—once the Good Grips tools caught on, the idea that everyday design is important began to take hold in the marketplace. Smart Design’s client base grew significantly, as did the company. Firms such as Ford, ESPN, Samsung, Nike, and Microsoft began to ask for Smart Design’s services, and the number of employees increased.

-Sauriol, director of brand communication, says that while most designers are detail oriented, “Someone has to make sure that the team is keeping the big picture in mind, not just the details.” That’s part of her job and Formosa’s: keeping the overall vision. She also notes that, as a leader, Formosa has the natural gift of connecting and empathizing with people, whether it is employees or potential end-users of Smart Design’s products. “Dan has the ability to make going into people’s lives and becoming part of their lives comfortable,” she observes.

-filled medical syringe that Smart Design undertook for UCB/OXO Cimzia. The medication Cimzia is a solution that relieves chronic pain in patients with certain conditions. Patients’ lives could be improved if they could give themselves the solution in a comfortable way. When the pharmaceutical maker UCB and OXO partnered to develop the new product, they went to Smart Design for help. Formosa asked his team to go straight to the patients themselves to ask them what they needed. Designers met and observed patients in their own environment, giving them a chance to express their wishes. “It can be uncomfortable, but it’s amazing how you can get to the big ideas by approaching the project his way,” says Paulette Bluhm-Sauriol.

 should—be applied to a pizza cutter. “Since our focus is designing for people, then that is the common ground,” he asserts.

 mind the chaos of this kind of organization—it’s how he operates. “When we have everybody thinking everything, it’s a positive sign,” he says. It’s a formula that works.

Calculate Your Essay Price
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Order your essay today and save 10% with the coupon code: best10